offer
offer

Get Upto

55% OFF

-Coupon Code-

NEW25

offer
offer

Use Our Seasonal Offers!

Claim Now

4500+ Experts Writer

"I'm a highly-qualified academic writer holding Ph.D. credentials in Accounting from the University of South Australia and have been offering term papers, assignments, presentations, case studies, reports, dissertations, theses, research papers, etc., to the college students. I have worked in several disciplines and topics of Accounting till now, and some of them are Financial Accounting, Cost Accounting, Accounting and accountancy, Financial accounting, Management accounting, Auditing, Accounting information systems, Tax accounting Organizations, Professional bodies, Accounting firms, Standard-setters in Accounting, Types of Accounting degrees, Accounting research, Accounting information system, Accounting scandals, etc. If any topic related to this field is making you stressful, then hire me today!"

Steffy Smith

Steffy Smith

Orders in Progress - 68

Orders Finished - 1978

Hire Now

" I'm a highly qualified academic writer holding Ph.D. credentials in Chemistry from the University of Adelaide and have been offering term papers, assignments, presentations, case studies, reports, dissertations, theses, research papers, etc., to the university and college students. I have worked in several disciplines and topics of Chemistry till now, and some of them are Organic Chemistry, Analytical Chemistry, Physical Chemistry, Bio Chemistry, Environmental Chemistry, Synthetic Chemistry and Catalysis, Organocatalysis, Photocatalysis, C"H Activation, C"C Coupling, Bio- and Medicinal Chemistry, Drug Delivery, Vesicles, etc. If any topic related to this field of science is making you stressful, then hire me today!"

Kenneth Jackson

Kenneth Jackson

Orders in Progress - 23

Orders Finished - 2455

Hire Now

After completing my post graduation in Physics from the University of South Australia, I started offering academic writing services to the college students of Australia through the online portal 'Global Assignment Help Australia' and have successfully delivered 1000+ projects in the last ten years. I hold expertise in all the topics and sub-fields that fall under the term Physics, and some of them are Classical Mechanics, Electromagnetism, Quantum Mechanics, Relativity, Statistical Mechanics, Kinematics: Objects in Motion, Translational Motion, Rotational Motion, Fluid Mechanics, Thermodynamics, Electricity and Magnetism, Oscillations and Waves, Atomic, Nuclear, and Particle Physics, and many others. Hire me to score brilliant grades in any of your academic document related to this subject. I can also provide expert guidance and writing assistance in any referencing and citation style as per the customized needs of the students.

Deborah Joseph

Deborah Joseph

Orders in Progress - 57

Orders Finished - 1645

Hire Now

I am adept with the concepts of Mathematics as I have done my Ph.D. in the same field from the University of Sydney. I have provided academic writing assistance to the college-goers in assignments, dissertations, theses, research paperwork, reports, presentations and many more. The topics of Mathematics that are successfully covered by me during these years include Probability & Statistics, Geometry & Dynamics, Multivariate calculus and mathematical models, Numerical analysis, Quantum theory, Algebra, Calculus and analysis, Geometry and topology, Combinatorics, Logic, Number theory, Dynamical systems and differential equations, Mathematical physics, and many others. If you have any query related to this field, then contact me for quick assistance.

Henry Jenner

Henry Jenner

Orders in Progress - 56

Orders Finished - 2111

Hire Now

Affordable Prices

Top Grades at Cheap Rates!

    Prices Starts From
    USD 7.19
    Offer Discount 25 % Off
    USD7.19

    Get upto 51% OFF on Your First Order !

    Prices Starts From

    USD 7.19

    Amazing Features We Offer

    24*7 Help Service

    100% Satisfaction

    No Privacy Infringement

    Super-fast Services

    Subject Experts

    Professional Documents

    R/508/0431 - Concept Of Marketing Used By Wolf & Badger

    University: Regent College London

    • Unit No: 3
    • Level: Diploma
    • Pages: 4 / Words 975
    • Paper Type: Assignment
    • Course Code: R/508/0431
    • Downloads: 2021
    Question :
    '

    This unit is related with small family owned business (Wolf & Badger) and they are unaware about development of market share thus data had to be gathered for maximizing share.

    • What is the concept of marketing used by Wolf & Badger?
    • Formulate market research analyze customer demand and activities operating at market place.
    • What is meant by E Marketing and methods used by organization to E Market their goods.                                                                                                                                     
    '
    Answer :

    INTRODUCTION

    Marketing is that process which help in examining the management for exchange relationships. This is used for developing, creating and satisfying the customers which mainly focus on their business activities and functions in proper manner. Marketing is one of the major element of Business Management (Lee and Kotler, 2015). This project is based on Wolf & Badger is the small boutique shop which designing various clothes and other products to the customers. The business wants to increasing market share in all over the local area for grow their family business. In this report, they need to analyse various marketing techniques and principles for growing their market share.

    TASK 1

    Marketing – This is the social procedures through which an individual as well as organisation gain what they actually required and need by developing and exchanging the value from others. Marketing is the procedure of interesting desired buyers and customers towards their goods and services.

    In an organisation, marketing department help in promoting their products and services, increasing market share, contributing success and growth in effective manner. There are various activities which are performed by marketing department in other businesses that are as follows:

    • Developing strategies – The marketing division senior manager take responsibility for making and developing appropriate strategies which help them in achieving desired goals and objectives in better manner. For example, if company required to enter in the new industry and open new distribution channel like internet which assist them in reach with broad geographical market place (Spreer, 2017).
    • Conduct market research – This is the key role of Wolf and Badger marketing department is to analyse whole market place for gaining high income and profitability in proper manner. This will assist them in evaluating and understanding the customers requirements in proper manner.
    • Product development – The marketing department required to developing and making innovative goods in proper manner. The marketing division need to analyse and examine all the existing products and services among customers according to their needs and demand they are make accurate changes effectively. 
    • Interacting with customers – With the assistance of marketing department, the employees are easily communicate with their desired buyers regarding specific products. This activities will help in getting high amount of profitability and income in better manner (Gordon and Gurrieri, 2014).

    Market segmentation as a tool:

    Market segmentation is that procedures which help in evaluating and classifying the group of customers to target specific market place. It is required for each business is to analyse and satisfy their customers regarding their desired goods and services in better manner. For Wolf  and Badger, market segmentation is the indispensable tool which assist in developing and creating brand awareness and trust among their customers. There are various types of market segmentation through which company need to identify their customers that are described as follows:

    • Geographical segment - There are various people who belong to different place so they have varies of needs and unique pattern of shopping. This segmentation is based on region, country, state and city that are depend on the business scope that can inform marketing business efforts in appropriate manner. For example, if almost buyers are from California, local promotion may create optimistic ROI.
    • Demographic segment – In this, socio-economic component will play an indispensable role that how people behave as a user. This is based on age, gender, income, education level and group that directly impact on customer behaviour.
    • Psychological segment – Every people have different values and beliefs that can directly impact on their buying decisions (Shank and Lyberger, 2014). It is that segmentation which is based on customers lifestyle, geography, age and religious beliefs.

    Marketing mix:

    The marketing mix is that process which help in putting right product and the combination in the specific place, at accurate time, and accurate place. There are four elements of marketing mix that are described as under:

    Product – The product is that item which is developed and produced for satisfying their customers needs and demands in better manner. Wolf and Badger provide different types of products such as beauty items, clothes for men and women, home-ware, etc.

    Price – The price should of the products should be affordable for the customers which they are pays for enjoy (Thøgersen, 2014). The company needs to analyse their buyers status according to this, they prefer different products and services for them. Price should be right.

    Place – Wolf and Badger need to establish their business at convenient location where their desired buyers easily come for buying new or innovative products and services in proper manner. Business place is that where they easily distributing various products from their end users.

    Promotion – Promotion is very essential factor of the marketing so this will help in increasing the reputation of the company. There are various methods or sources which are used by Wolf and Badger company for attracting buyers towards their services or goods such as public relation, advertisement, sales promotion, social media, etc.

    Amazing Discount

    UPTO55% OFF

    Subscribe now for More Exciting Offers + Freebies

    Download Full Sample

    Cite This Work

    To export references to this Sample, select the desired referencing style below:

    Students sometimes cannot express their inability to work on assignments and wonder, "Who will do my assignment?" To help them understand the complexities of writing, we are providing "samples" on various subjects. Also, we have experienced assignment writers who can provide the best and affordable assignment writing services, essay writing services, dissertation writing services, and so on. Thus, don't wait any longer! Place your order now to take advantage of discounted deals and offers.

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance